Brochures or its downsized cousin, the rack card, helps promote a company or organization by displaying its products, services and other offerings.
The quality of a brochure often is the first impression given to customers/clients and sets the tone on whether they will proceed with a further inquiry of products or services offered. A potential customer will compare the quality of your promotional literature to those of your competitors so a brochure must employ design elements that project an image of high-quality and professionalism.
A brochure contains multiple panels or pages of information and a rack card is usually a front and back panel of information. These panels or pages may be created by a variety of folds, or from multiple sheets bound together in booklet form.
Design enhancements such as die-cutting, foil stamping or embossing can be added to produce a rich detailed look.
Brochures are an effective marketing tools and one of the most important pieces of promotional literature an organization can produce. Let our skilled design team assist you in your next marketing project.