Flyers are an inexpensive proven tool. Flyers are usually created as a single, unfolded printed sheet that is used to draw attention to an event, business, product, service or idea. The most effective flyers contain a very simple message and a call to action that can be conveyed quickly.
A flyer is generally 5.5” x 8.5” or 8.5” x 11” to keep its cost low, though flyers can be created in any size that is easy to handle. Printing can be on one side of the paper or on both sides. Flyers can be printed in any ink color and a multitude of papers colors. Full-color printing is also popular since the purpose of a flyer is to get noticed and read.